"Sensation play" is a generic term for anything that involves stimulating your partner various tactile ways. Sensation play encompasses a range of activities, from touching your lover with soft fur or cloth, to using ice cubes or pointed objects drawn sensuously over your lover's skin. Sensation play is often a good answer to "Okay, I've tied my partner up, now what?"--though of course you need not mix bondage with sensation if you choose not to.
At its most basic, sensation play is nothing more than the creation of unusual sensations in your partner. Most people have engaged in this kind of play in some form or another, possibly without even being aware of it. If you've ever stroked your lover with a soft cloth or used a feather to tickle your partner, you're familiar with the idea of sensation play.
All kinds of different sensations can be created very easily, especially if your partner is blindfolded and can't anticipate what will happen next. It's particularly fun to combine sensation play with bondage, and some forms of bondage are themselves designed to create interesting sensations.
Moving beyond feather ticklers, you can experiment with textures (rough objects like sandpaper, and soft objects like fur, can be drawn over your partner's skin), temperature (ice cubes, metal objects kept in the freezer, and objects heated with warm water all make interesting choices), pinpricks (pointed objects like the Wartenberg wheel shown here, for example), and other forms of sensation. The ideas here will suggest some places to start.